Mainspring is a leading brand design consultancy. We work with you to create a compelling, authentic brand; and brand communication that is engaging and effective.
We’ve been around since 1996 and have a highly experienced, cross-cultural team of strategic thinkers and creative designers.
Branding is our business not our buzzword. We say it like it is, no bullshit. We talk in plain English. Following the same advice we give our clients, we like to keep it simple.
Simple doesn’t mean we’re not rigorous. We look; we listen; we question; we debate. With you, we uncover the truths and ambitions for your business. Only with a deep understanding of the issues can we develop a brand strategy that motivates your people, connects with your customers delivers real business performance.
As you know, brand is more than a logo. We help you bring life to your brand. We do naming, visual identity, verbal identity, employee branding, rollout, marketing communication, employee communication and investor communication.
We’re independent and privately owned. Why does this matter? It means we place the needs of your shareholders ahead of the wants of ours.
We’re based in Sydney’s CBD. It’s home to many of our clients, but we work throughout Australia and beyond.
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